“Behavior is the truest form of communication
and values drive behavior.” – Jeff Turner

The ideas and information presented in the slides from my Designing Why: Brand Strategy presentation were assimilated from the resources shared here.  I believe a blend of values, unique positioning, and a meaningful brand architecture makes all the difference. I hope you find similar value and inspiration.

I also believe a core brand strategy should be paired with a Business Model Canvas.  Your business model will have many iterations and can influence some brand decisions, however the core axis of Purpose, Vision, & Values should remain constant at the heart of your core brand.